“Data exists in a variety of forms. Both individually and collectively, data are pieces of information that communicate a story. Data are numbers and graphs, images, texts, sounds, physical artifacts and much more! What we do is apply data to the science of where, why, what, when, & how.”  J. Profitt CEO/Founder

In this age of massive information, data is the story behind the story. It apprises, notifies, and communicates to our senses. Look! Listen! It captures our cognitive function. Think! Advise! Data calls us to form behavior. Act! Create! Like a living nervous system of a body, it moves toward cooperation allowing for more to be accomplished with less. Great use of data is about creating choices for efficiency and effectiveness. At Jennifer Profitt Consulting we harness that data important for your unique industry producing value added change and smart innovations for you.